Big Three Sports
Determined To Stay Fit and Use Time To Plan
April 11, 2020
Football, Track and
Field and Horseracing are indeed the “big three” of sports in Jamaica as they
were featured on the April 9, 2020 Television Jamaica special live “town hall”
programme “COVID-19 The Economy of Sports” where Jordan Forte served as host.
Six panelists on the
live programme were: Minister of Culture, Gender Entertainment and Sport Hon
Olivia “Babsy Grange”; Sports Marketing Specialist, Carole Beckford; National
Track and Field Coach, Principal of Sprint Tech and Principal of the GC Foster College,
Maurice Wilson; Former Olympic sprinter and President of the Jamaica Olympians
Association, Marvin Anderson; JFF National Team Manager Roy Simpson and;
Chairman of Main Events Entertainment Group, Chairman of Supreme Ventures
Racing and Entertainment (SVRE) and Chairman of Caymanas Park, Solomon Sharpe.
The focus of the
discussion was about what the actors across sporting bodies should be doing
during the COVID-19 shutdown of all sporting activities which started on March
10 with the announcement of the first person infected in Jamaica. The Sport of
Kings was the last to stop activities on March 22.
Accepting the courtesy
of delivering opening statements, Grange said that the ministry had been giving
financial support to Olympians and that sporting associations will continue to
receive monthly subventions. With regards to other athletes and local clubs,
Grange indicated that the government is looking at responses, including one-off
grants and applications, through the GoJ CARE programme, which has the scope to
assist sports and the creative sectors.
The heartbreak of
course is the impact that the shutdown has had on athletes. National squash
champion, Christopher Binnie, said that missing about six tournaments, so far,
had a real impact on his income. Elite national hurdler Danielle Williams who
spectacularly qualified for last year’s world games outside of national trials
now sees another setback for an Olympic debut.
Beckford, who staged
the professional conference series, The Business of Sport, said since the start
of the year, 330 accumulated days of active sport has been lost so far, with
football, track and field and netball accounting for 70% of these fixtures.
Additionally, 20 of 92 horseracing days have already been lost. Horseracing is
estimated to directly and indirectly provide employment for 12,000 individuals,
including medical professionals, farmers and persons involved in the betting
environment.
The word from the
representatives of the sporting associations was that athletes should focus on
staying in shape, and those under contract should get help to professionally
review how the situation could have an impact on them and what actions they can
take to mitigate the effects. Track coach Wilson said that this is a watershed
year and that in the last two to three weeks he has seen developments in sport
and that Jamaica must capitalize on them. He said that the payment that
government has been making to athletes was very appreciated. From his position
as educator with knowledge of the importance of qualifications in sport, Wilson
said that athletes and other persons in the industry should be using this time
to earn certification that can build their brand. Wilson also said that coaches
are having regular sessions with their athletes, motivating them and reminding
them that it is in their interest and their responsibility to keep in shape.
Anderson of the
Olympians' association said that athletes are being kept informed about
developments and guided how to be ready for next moves. He said there were no
quick fixes but repeated that athletes must maintain physical activity. On the
matter of contracts, he said that each contract is different, but most earnings
come from competition, and not all expire in an Olympic year. He said that the
association is advising athletes to go through their contracts with an attorney
to ensure that they complete all their obligations, irrespective of whether
they can attended meets or not, and understand what to expect and how to act in
their best interest.
For football, Simpson
said that each national player has a training schedule that starts on Tuesday,
and players will be called back in small groups at the end of the month to be
tested. With regards to overseas based players, their programmes are monitored
by their clubs, which includes data from GPS. The word that he had for the
squad is to get ready for the matches that will come. Sports in Jamaica is
embedded in communities, and none more so in this era, than football. Simpson
said that the loss of match day economic activity is felt in communities. With
the comatose state of football, Simpson said that the role of the federation
now is to use the time to do research and to plan.
Horseracing’s needs
were outlined by Sharpe who said that all aspects of the care and training
of horses is still underway at Caymanas Park and stables and farms across the
country. He mentioned that when racing returned, there will not be enough gates
to accommodate the conditioned horses.
In addressing the
legacy of COVID-19, the panelists said that openness to doing business
differently will be important going forward. Beckford noted that Olympians, and
other athletes should learn how to use their out-of-event activities to endear
themselves to sports lovers and grow a fan base using social media. This, she
said included being consistent so that you can become a part of people’s online
lives. Giving suggestions such as putting up training and meal preparation
activities, Beckford said that international sports stars were doing this wearing
branded gear, and the fan base will be considered in negotiations down the
road.
Wilson said that he did
not see any more athletics meets for the rest of the year for reasons of
financing and also fairness. The national coach said that major sponsors, such
as shoe companies. were not making any sales, so those sponsorship doors are
now closed for the season. On the point of fairness, he noted that federations
are built around principles that promote fairness and equity, and that a quick
return to competition would be unfair to many athletes whose training would
have been disrupted and could not yet have been restored.
Supporting this,
Anderson said that when the world will be focused on recovering from the
pandemic, sports will not be a top priority. He said that this would be a good
time for local athletics bodies to consult and arrive at a definition of
amateur athlete and another for professional athlete, and provide appropriate
support and career paths for the benefit of both categories.
On the importance of
managing risk in staging sporting events, Beckford and Sharpe pointed out that
top level British events: Wimbledon tennis championships; and in horseracing
Royal Ascot, Grand National and the Derby are covered by pandemic insurance,
and that the prescience of these arrangements, they underscored, should not be
ignored.
Sharpe said that SVRE
had scrutinized the calendar to see what race days can be recovered and were
planning to apply to the racing commission as soon as it was appropriate. He highlighted
the financial impact of gaming, including non-horseracing gaming, generated
more than $7 billion in tax revenue last year. Horseracing, despite employing
more people throughout the year than any other sport, is currently a loss
leader in the SVRE portfolio. The culture of watching races in Jamaica is in
small off-track betting shops, which presents challenges to business growth and
development. The SVRE would move to a system of wagering that would diversify
the model beyond OTBs, but this may be excessively disruptive to how the sport
is enjoyed by its loyal fan base.
The Sports minister
said that the country was advanced in discussions with the Commonwealth
Secretariat to put in place a framework to gather data on the contribution of
sport to national development and the economy. Beckford said that the current
time was an opportunity for agencies of the state - and she named the
Statistical Institute of Jamaica (STATIN) and the Planning Institute of Jamaica
(PIOJ) - to collect that data and begin presenting the economic value of sports
into the Economic and Social Survey (ESSJ).
The 90 minute programme
included a vox pop from a town centre which indicated that the "man on the
street" is eager to have sports return to the Jamaican lifestyle.
The 2018 Economic and
Social Survey Jamaica (ESSJ) published by the Planning Institute of Jamaica
(PIOJ) records that in 2018, Sports Development Foundation (SDF) grants were:
Jamaica Football Federation (JFF) $47 million, 19% of total association
disbursements; Jamaica Athletic Administrative Association (JAAA) $27.8
million, 11% of the total; and Jamaica Cricket Association $16.2 million which
was 6% of total disbursements. Netball Jamaica was in fourth place receiving
$14.3 million. Perhaps there were other grants during the year, but in 2018 and
2019, Horseracing, received $80 million through its regulatory body, the
Betting Gaming and Lotteries Commission (BGLC), putting it on top of the list
of recipients of government money.
It could be proposed
that such annual data with analysis would include linkages to labour and
employment, level of education and qualifications achieved by industry
participants, economic linkages to tourism, linkages to education, health and
wellness, gender disaggregated data, age disaggregated data, infrastructure in
place, and linkages to poverty eradication, crime and violence reduction and
national security. The 2018 ESSJ shows the real value of sport combined in a
grouping with recreational and other cultural activities. The entire group has
moved less than 1% point in real value added between the decade 2008 to 2017.
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